This client wanted to have their best BFCM ever.
When Black Friday and Cyber Monday come around, the questions this client asks themselves are always the same…
”Am I prepared?”
“Are my offers TRULY good enough to compete this year?”
“How do I let everyone know what I got going on?”
There are a few things that need to fall into place for BFCM to be successful. First, you need an engaged audience who are hyped up to see what you are going to offer them. They want a creative offer or a DEEP offer on their favorite items. If you don’t discount throughout the year, then you will benefit from deep BFCM offers. If you discount too much throughout the year, then you won’t be able to generate enough hype to make your BFCM memorable.
If you are hammering your list with sales for months before BFCM, then they will not be super eager to buy from you when they feel like they are SUPPOSED to (BFCM). You need to nurture your lists with value and save your MVP offers for when you want to have a record day. If you take an MVP offer and blast your list every week with it, how will you have a record day?
We nurtured this client's list by feeding it with value, education, and a variety of offers BEFORE Q4. As we went into Q4, we started teasing and building more hype around specific products, and when it came time to deploy our MVP offers…
We OVERCOMMUNICATED and made sure that everyone knew what we were offering. Since we knew that this was truly the only time to get this great offer, we made that known. It was their best BFCM ever.
We sent 2-3 tactical campaigns per week, which were well designed and injected with direct response copy to stay top of mind, NOT hard selling every email.
Our value-driven emails created a community of superfans that bought again and again. Not only supporting by purchasing but posting it all over their social media and telling their friends.
We revamped the client's automatic flows. Creating many flows triggering at different points in the customer's journey to curate repeat buyers.
We nurtured this client's list by feeding it with value, education, and a variety of offers BEFORE Q4. As we went into Q4, we started teasing and building more hype around specific products, and when it came time to deploy our MVP offers…
We OVERCOMMUNICATED and made sure that everyone knew what we were offering. Since we knew that this was truly the only time to get this great offer, we made that known. It was their best BFCM ever.
