This client was seeing an organic boom on social media and was creating content that drove tons of people onto their site. But they were leaving money on the table without an email program.
They were collecting emails (thank God) but they weren’t deploying new touch points that would follow up with the prospect for weeks to come. They essentially were letting all the demand they drove go back into the void. The goal is to get the MAXIMUM return on the traffic that is generated
The highest level you can pull in any email program is introducing first time prospects of your brand and giving them a welcome offer. Welcome emails truly help capture every eyeball you get to your website and turn them into prospects.
If you spend all your time and money driving people to your website then why not create a few more touch points to make sure you maximize your return?
Direct Response copy + Branded Design + Strategy + a deep understanding of their ideal customer led us to build a 5-email welcome flow where the FIRST email was attributed to driving 12% of the ecom business’ total revenue in 30 days. One powerful touch point added so much value to their funnel.
Now that we have identified that this brand is not sending any welcome emails… it is time to deploy a message that could help turn their hard-earned website traffic into buyers.
Direct Response copy + Branded Design + Strategy + a deep understanding of their ideal customer led us to build a 5-email welcome flow where the FIRST email was attributed to driving 12% of the ecom business’ total revenue in 30 days. One powerful touch point added so much value to their funnel.
