Our client was only generating $4 per email recipient in their welcome series as they thought they could forget it once it was set up. Getting a welcome flow up and running is a great thing…
but it is only the first step. Once it's up, it needs to be tested and iterated over and over and over again.
We decided that $4 per email recipient was NOT a good control group and decided to build out a completely new flow that we could prove was better than the control group.
Our strategically designed flow was able to educate the prospect with a proper introduction to the brand and ultimately sell them with angles that genuinely resonated with them.
From "let's make sure we have a welcome flow up and running" to "a strategic customer journey"
This is the difference between $4/recipient and $12/recipient.
We used our winning welcome flow strategy to develop a 5 email flow that focused on fully educating the consumer on who the brand was, what they stood for, and their main product offerings.
We included social proof emails and wrote a copy that would remind the prospects of their pain and honestly communicate how the brand could solve it.
Our strategically designed flow was able to educate the prospect with a proper introduction to the brand and ultimately sell them with angles that genuinely resonated with them.
From "let's make sure we have a welcome flow up and running" to "a strategic customer journey"
This is the difference between $4/recipient and $12/recipient.
